Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using social media, and stress the importance of connection. A common thread seen throughout the conference was personal branding. Some savvy social media minds shared their thoughts on social media and its impact on journalism and media; here are some of the key takeaways from that day:
Know who you are.
Never shy away from being you. Pick two to three subjects that define you and demonstrate your niche.Sree Sreenivasan said: “Think about the top 10-15 people following you whenever you tweet. Aim not to bore them.” Regularly update your social media profiles to include the most up-to-date information. It is important to constantly recreate your bio; it is the one place where you can brag about your accomplishments.
Think before you tweet.
Don’t bore or more importantly, misinform your followers. Consider what you’re tweeting to them. Sreenivasan added: “Everyone will miss almost everything you do on social media.” Keep it interesting, find new ways to engage with your community, but remember that your personal brand is an extension of your parent company. Steve Rubel shared a great example – Derek Jeter as an extension of the Yankees baseball brand. Through his own personal pages, Jeter gives the Yankees a humanistic quality and acts as the face behind the brand.
Timing is everything.
Unique content becomes spreadable content when the timing is perfect. We are living in a world of real-time news, where breaking stories are reported instantaneously. There are positives and negatives to this. Reporting breaking stories first can build trust within your community, but rushing and misreporting a story can result in major issues. The false report of Joe Paterno’s death was a great example mentioned during the Sports & Social Media Panel by Richard Deitsch: “As in Paterno’s death, one blogger source was used to break the story. Leading to one blogger embarrassing a major corporation.” Had this corporation verified its sources before releasing the story, this situation may have never happened. While it can be frustrating to wait, ESPN’s Joe Schad added: “I tweet what I know when I know it.”