Kaplow was awarded the Olga and Warner’s intimates business thanks to the agency’s ability to strengthen their brands’ relationship with their consumer base. Kaplow recognized that purchasing intimate apparel is a personal and often challenging experience. The agency’s mission will
On May 13, Kaplow was honored to receive a Gold Sabre Award. Our program for the Blue Planet Run Foundation took home the prestigious prize for Global Program of the Year. An effort that was as ambitious as it was
Every year, PRWeek takes a look at the state of the PR industry in its Agency Business Report. In this year’s ABR upfront article, “Poised for Challenge,” Liz Kaplow, along with the CEOs of Hill & Knowlton and Edelman, highlighted
Although spring is still in the air, the new summer collection – Whim by Cynthia Rowley for Target – gave off a little hot hot heat on April 24th when launched in stores. Prior to the in-store launch, Kaplow hosted
Kaplow helped our Spin Master toy company client celebrate the launch of their new Bugville Butterfly TreeHouse with a life-sized butterfly exhibit of 2,000 live Painted Lady butterflies on the outdoor plaza of the CBS Early Show on May 3rd.
The 2008 Cosmetic Executive Women Beauty Awards were held May 2nd at the Waldorf-Astoria in New York City with a star-studded luncheon, hosted by Mario Cantone of HBO’s Sex and the City. Kaplow managed the public relations efforts hosting top
At PR Newswire’s Authentic Communications 2008 Conference on April 24, 2008, Kaplow’s General Manager David Herrick moderated a panel discussion that included fellow experts Bill Flitter (CEO of Pheedo, a RSS Advertising Company), John Hellerman (Co-Founder of Hellerman Baretz Communications)
For years, Kaplow has been instrumental in reaching celebrity influencers and getting clients’ product into their hands. Recently, the Target team identified Jessica Alba, now expecting her first child, as an influencer for the Target baby program. The program includes