Kaplow and Laura Mercier Cycle for Survival

I find myself continuously inspired by the work we do to help make a difference in the world.  Yesterday, the Kaplow team joined forces for a marathon fund raiser with Laura Mercier in support of Memorial Sloan-Kettering Cancer Center’s Cycle

With Heartfelt Thoughts

It is with heartfelt thoughts that Evan and I extend our best to all of you, your friends and your families during this recovery period from hurricane Sandy.  Over this past week, we have all experienced the storm in different

Finding the Right CSR for Your Brand

            When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand

Pitch it Like a Local

                    We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the

My Evolution of Storytelling

                    Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when

A Social Twist On America’s Pastime

When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive

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