Kaplow’s “Best of Beauty” Winners

Congratulations to our client partners on their well-deserved wins at last week’s “Best of Beauty” Awards, hosted by Allure Magazine!  Want the scoop on the latest and greatest beauty items to add to your wish list?  See our favorites from

ROI: The Risk of Being Ignored

As someone that’s worked in both the traditional and digital media for nearly a decade, I’ve been privy to a number of conversations around the bottom line. Most of them end with, “How will this help my business?” or “What’s

Klout: What’s it All About?

        If you work in marketing, PR or social media, you may have heard buzz around the water cooler about a new-ish site called Klout. Maybe you signed in, saw what looked like an arbitrary number next

What You Need to Know About Pinterest

If you work in Social Media or PR, there’s a good chance that you’ve heard the term Pinterest being thrown around in a brainstorm or two recently.  If you’re unfamiliar with the site, it’s a virtual inspiration board that allows consumers to