Kaplow today announced the addition of Baby Phat and Baby Phat Kidz, a division of Kellwood Company, to its diverse portfolio of category-leading consumer lifestyle, fashion and beauty, technology, and retail brands. Over the past decade, Baby Phat has established itself as a premier young, metropolitan women’s fashion brand and has expanded into over a dozen diverse product categories both domestically and internationally, including footwear, kids, outerwear, handbags, and intimates.
“As Baby Phat continues to grow and evolve, including launching a new ad campaign and an accelerated approach to championing the brand in social media, we thought it was the perfect time to bring on an agency partner. We knew Kaplow, with nearly 20 years of success in communicating brand stories, would be a great fit,” said Doug Zarkin, Vice President of Marketing for Kellwood.
“Baby Phat is a dynamic brand that has truly become a category leader for young, metropolitan women’s fashions,” remarked Liz Kaplow, President and CEO, Kaplow. “We are delighted to have the opportunity to support Baby Phat and communicate the brand story to media and consumers.”
About Baby Phat
Over the last decade, Baby Phat has established itself in the world of fashion as a premier metropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name Baby Phat (an acronym for “pretty, hot and tempting”) were produced to electrify a Phat Farm runway show. When celebrities, supermodels, and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born. In 2004, Baby Phat was purchased by Kellwood, accelerating the growth and expansion of the brand into over a dozen diverse product categories both domestically and internationally, including footwear, kids, outerwear, handbags, and intimates. To learn more about Baby Phat, visit BabyPhat.com, facebook.com/BabyPhatFashions or follow us at twitter.com/BabyPhat.
Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle, as well as licensed brands XOXO and David Meister. Kellwood also operates Vince and ADAM retail stores, as well as Sag Harbor outlet stores across the U.S. Kellwood brands are a perfect combination of fashion and quality.
Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc., a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies. For additional information, visit Kellwood.com.