Kaplow helped our Spin Master toy company client celebrate the launch of their new Bugville Butterfly TreeHouse with a life-sized butterfly exhibit of 2,000 live Painted Lady butterflies on the outdoor plaza of the CBS Early Show on May 3rd. The screened-in studio became a fluttering, colorful backdrop for the weather segment and for the closing shots of this nationally broadcast program.
The Kaplow team collaborated with the CBS Early Show producers to create the outdoor venue and arrange for two butterfly-filled segments during the morning broadcast, both featuring our client spokesperson.
CBS Early Show weekend weather anchor, Lonnie Quinn – with butterflies resting on his lapel and hands – interviewed Donna MacNeil, Senior Director of Communications for Spin Master, about the butterflies and the launch of the Bugville Butterfly TreeHouse. Donna delivered some great insights on the butterflies and about the habitat being an educational tool that allows children to observe the changes that caterpillars make on their way to becoming butterflies.
It was a cold, damp morning in New York City, but you would never have known it from all the activity in our butterfly tent – and we’re thankful to the CBS Early Show for helping bring it to life!