September 24, 2007, Burlington, NJ — Burlington Coat Factory, the retail authority in coats, today announced the launch of its inaugural “One Warm Coat Drive” national coat collection to bring warmth to families in need. The drive, which begins today and runs through November 11, is being held in partnership with One Warm Coat and The Salvation Army; donated coats will be distributed through over 100 local service organizations from coast to coast.
San Diego Chargers linebacker and NFL Pro Bowler Shawne Merriman is the campaign’s spokesperson. Merriman was homeless himself as a youth, and understands firsthand what it means to be coatless. He’s also a veteran of coat drives, having spearheaded his own local collection through the University of Maryland, his alma mater, for five years running.
“I’m in a position today in my professional career where I’m fortunate enough to be able to give back to others – but I can’t reach everyone on my own,” said Merriman. “Through Burlington Coat Factory’s One Warm Coat Drive, donations will reach agencies all across the United States, and together we can make a difference. A single coat can mean a warmer winter for someone in need – just like it did for me.”
New research commissioned by Burlington Coat Factory and conducted by Harris Interactive® reveals that about one in ten U.S. parents (11 percent) has borrowed or received a winter coat for his or her child from a friend, family member or community organization.
“Burlington Coat Factory has a history of giving back to the community, and when we found a way to contribute on a national scale to coat collection efforts, we felt that this presented an opportunity to get involved,” said Mark Nesci, CEO for Burlington Coat Factory. “We’re especially grateful for the combined energies of Shawne Merriman and our partners at One Warm Coat and The Salvation Army for helping to bring this campaign to life in an effort to provide some level of comfort to those in need.”
The Salvation Army’s Western Region is a participant in the drive, and will help distribute coats through its agencies. “Having a warm coat in the winter is something many of us take for granted,” said Major George Baker of The Salvation Army in Denver, Colorado. “But there are far too many people lacking the funds to meet their families’ most basic necessities: food, shelter and clothing. The Salvation Army works hard all year long to meet people’s needs in practical ways. Thanks to Burlington Coat Factory, this coat drive is one way we can all help ease the burden of families in need this winter.”
About Burlington Coat Factory
Burlington Coat Factory, the retail authority in coats, offers a broad selection of branded quality merchandise at everyday low prices across many product divisions, including ladies sportswear, dresses, and suits; menswear, children’s clothing, footwear and coats for the entire family, baby furniture and accessories, and home décor and gifts – all up to 60% below department and specialty store prices. The updated Burlington Coat Factory, founded in 1972 by the Milstein family, has expanded from a single store selling coats to a multi-department retail chain with 394 stores in 44 states, predominantly under the “Burlington Coat Factory” name. Burlington Coat Factory was purchased by Bain Capital in 2006. Additional information can be found at www.BurlingtonCoatFactory.com.
About One Warm Coat
One Warm Coat is the only national non-profit organization that partners with local agencies to provide free coats to people in need within their communities. The organization’s mission is to ensure that anyone who needs a coat has one. Providing this simple, yet vital, service helps people live productive lives year round. To learn more about One Warm Coat go to www.OneWarmCoat.org.
Last year One Warm Coat, in partnership with over 250 local agencies, supported more than 1,000 drives in 42 states. These coat drives resulted in more than 200,000 coats going to those in need.
About the Survey
The Burlington Coat Factory survey was conducted online within the United States between August 16 and August 20, 2007 among 2,475 U.S. adults ages 18+, of whom 536 are parents/legal guardians of children under the age of 18. Results were weighted as needed for age, sex, race/ethnicity, education, region and household income. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the U.S. adult population.
Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated.
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 “Parents” refers to U.S. adults 18+ who are the parents/legal guardians of kids under 18.