Finding the Right CSR for Your Brand

            When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand

Pitch it Like a Local

                    We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the

SXSW 2012: The Importance of Listening

There’s been one theme that has come up in every conversation here at SXSW: LISTEN. But the context of this worthy advice has varied widely. For budding entrepreneurs, it is vital to listen and acknowledge the users’ needs. We happen

How to Win at Pitching

Awards season is big in the beauty industry, which always means an overload on “Get-the-Look” red carpet trend pitches in media’s inboxes.  So how can you make your pitch stand out from the crowd?  Here are some strategies to break

The Sexy Way

Case-Mate CES 2012 Recap As a fashionista living in Manhattan, the thought of going to the 2012 International Consumer Electronics Show in Las Vegas was quite intimidating. After all, I prefer a PC over a Mac and my old BlackBerry

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