Kaplow forged brand-elevating and unexpected alliances in the worlds of art and entertainment for St. Ives to launch Elements. First, an insider fete for beauty media at the newly opened New Museum of Contemporary Art in NYC’s Lower East Side.
Understanding that consumers everywhere had burning questions such as “Does this tie bring out the Obama or McCain in me?” or “How can I incorporate Plasti Dip into my life?”, Kaplow produced and directed three “How-To” videos featuring the eBay
Kaplow took its first field trip to visit new client, Camp Bow Wow. Camp Bow Wow is a doggy day camp where doting owners drop off their dogs in the morning and pick them up in the evening, or board
In PR, we are storytellers. Many think that this practice will be lost as technology changes the way we absorb and react to the media. But whether we’re speaking with a fashion blogger, an evening news producer or the person
Kaplow and eBay kicked off the holidays with a fete for bloggers at the hot Bowery hotel styled for the evening as an eBay lounge. The lively, intimate cocktail party connected this influential media set to eBay’s fabulous Style Squad
When Good Morning America needed a retail partner for a holiday coat drive, they quickly contacted Burlington Coat Factory. Kaplow had just completed publicizing a successful coat drive spearheaded by Burlington along with its charity partner, One Warm Coat. Both
CVS has been named Mass Retailer of the Year by WWD Beauty Biz Awards. The write-up heralds CVS’s Reinventing Beauty marketing campaign as the key driver of overall business. The blurb also highlights CVS’s Finnish-based beauty line, Lumene, and Skin
LeapFrog officially kicked off their Learning Moments Contest with Kaplow’s help to drive parents to enter their children’s own moments. Kaplow wrote a call-to-action for parents to upload a video or photo of their child’s “Learning Moment” that was posted