With Heartfelt Thoughts

It is with heartfelt thoughts that Evan and I extend our best to all of you, your friends and your families during this recovery period from hurricane Sandy.  Over this past week, we have all experienced the storm in different

My Evolution of Storytelling

                    Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when

Unbinding the Heart

                    Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos.  With the help of her sister, Arianna Huffington, and drawing on the influence

How to Win at Pitching

Awards season is big in the beauty industry, which always means an overload on “Get-the-Look” red carpet trend pitches in media’s inboxes.  So how can you make your pitch stand out from the crowd?  Here are some strategies to break

Liz Kaplow Honored at Beyond Beauty Gala

Our very own Liz Kaplow was among the honorees at the recent 8th Annual Beyond Beauty Gala, which benefits the James E. Marshall Obsessive Compulsive Disorder Foundation. Hosted by Emmy Award-winning WCBS-TV reporter Dana Tyler, the event featured actress Dendrie

How to Reach Everyone and Their Mother

A few nights ago New York Women in Communications helped launch “Social Media Week” with an event titled “Bridging the Generation Gap: Reaching Baby Boomers, Gen X and Millennials.” Kaplow’s own EIC, the incomparable Nick Charles, was one of the

I’m Listening, Are You?

Lately I’ve been feeling a lot like Frasier, that curmudgeonly sitcom psychiatrist who would always start his radio show with: “I’m listening.” Instead of patients, though, I’ve been eavesdropping on people talking across the social Web — and trying to

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