Make The Call

I understand that journalists and producers are very busy. I respect their time and want to help them make the most of it (hopefully in a way that spotlights my clients). Emails can be an effective pitching tool in some

Kaplow’s Signature (Healthy!) Mocktail

Kaplow’s Wellness Squad is passionate about living a healthy lifestyle. Our primary goal is to improve the wellbeing of everyone here at Kaplow.  The delicious “Kaplow Kale Juice” we served up at our first “Healthy Social” was such a huge

Trend Watch: Mobile Moments

In 2010, several thought leaders declared that that it was the “Year of Mobile,”  but brands at that time weren’t ready and technology was not evolved enough to capitalize on the platform. Now, 2013 is truly becoming the ‘Year of

BlogHer: From CMO’s to Up-and-Comers

I just completed two days at the BlogHer Entrepreneur Conference where I was inspired by Skype CMO Elisa Steele’s brilliant opening remarks – communicated via Skype, of course! I had the chance to mentor two interesting up-and-comers, and spent a

What makes a topic trend on Twitter?

When I saw that #cewevents was a Twitter trending topic during the Cosmetic Executive Women (CEW) Product Demo for their Beauty Awards on March 6th, as the head of Kaplow’s analytics department, the first thing that jumped out at me

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