Top Winners at the 2012 CEW Beauty Awards

We gave you a glimpse into the cosmetic industry this March at the CEW Product Demonstration, and now we’re back. We’re bringing the top trends and key winners from last week’s CEW Beauty Insiders’ Choice Awards to you. Our Kaplow team was

Finding the Right CSR for Your Brand

            When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand

Pitch it Like a Local

                    We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the

My Evolution of Storytelling

                    Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when

A Social Twist On America’s Pastime

When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive

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