Baby Phat to the Rescue

What’s every woman’s nightmare?  Going out after work knowing that you’re not looking hot.  Not to worry; it’s Baby Phat to the rescue! Kaplow’s Kstudio team filmed a short and fun elevator ambush makeover video.  The video features Soyon An,

Fragrance: Luxury Redefined

Last night, I had the pleasure of attending the CEW Women in Beauty Series entitled “Time-Defying Scents.”  The panel, moderated by Beauty Inc. editor-in-chief Jenny Fine, featured fragrance experts Veronique Gabai-Pinsky, global brand president of Aramis Designer Fragrances, BeautyBank and

Best Wishes William & Kate!

[WARNING: British slang used liberally.] Kaplow had a rockin’ knees-up today in celebration of the Royal Wedding.  While we skipped the morning coats and fascinators, we were adorned with plastic tiaras, giant plastic gem rings and princess wands.  And, of

20 Tips: Pitching Women’s Media

With 10 years of PR experience across home design, consumer retail and fashion, Kaplow Vice President Liz McGovern is a seasoned professional when it comes to pitching women’s media.  She knows how to reach the women’s market where they live,

YouTube: The New Campfire

Representing the Kstudio team, I attended a panel session entitled “YouTube as the New Campfire” during Social Media Week. During this session, the panelists talked about the qualities required for a video to be successful. Not only must the video

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