Kaplow helped our Spin Master toy company client celebrate the launch of their new Bugville Butterfly TreeHouse with a life-sized butterfly exhibit of 2,000 live Painted Lady butterflies on the outdoor plaza of the CBS Early Show on May 3rd.
The 2008 Cosmetic Executive Women Beauty Awards were held May 2nd at the Waldorf-Astoria in New York City with a star-studded luncheon, hosted by Mario Cantone of HBO’s Sex and the City. Kaplow managed the public relations efforts hosting top
At PR Newswire’s Authentic Communications 2008 Conference on April 24, 2008, Kaplow’s General Manager David Herrick moderated a panel discussion that included fellow experts Bill Flitter (CEO of Pheedo, a RSS Advertising Company), John Hellerman (Co-Founder of Hellerman Baretz Communications)
For years, Kaplow has been instrumental in reaching celebrity influencers and getting clients’ product into their hands. Recently, the Target team identified Jessica Alba, now expecting her first child, as an influencer for the Target baby program. The program includes
From PR Week Author: Nicole Zerillo NEW YORK: Cell phone service operator kajeet named Kaplow PR its public relations AOR, for its ties to media influencers and consumer groups. The Bethesda-based kajeet is a pay-as-you-go telephone provider, that enables parents
With all of the hot celebrity moms in Hollywood lately, Kaplow called on Access Hollywood to debut the first collection of maternity special occasion dresses by Liz Lange Maternity for Target. Liz hosted an exclusive fashion show of her new
I have been reading (as I am sure most of you have) a tremendous amount on social media and its impact on brand marketing. Recent articles in Adweek and Business Week highlight many challenges that marketers and media specialists face