The “Times Square Effect”

  Today’s connected consumer suffers from what can only be termed the “Times Square Effect.” The other night, I walked out of a Broadway show and was immediately bombarded by the neon signs and noisy soundtracks of brands trying to

Happy Veterans Day

As I sit at my desk after our Pizza Friday lunch, updating clients’ Facebook pages, interacting with beauty editors on Twitter and hopping on client calls, I think about the men and women in our Armed Forces and their average

Measurement is Goal-Setting

Did our PR program work? That’s the big question every communications professional asks at the completion of an initiative. The answer is simple. It did if it met our goals. And when those goals can be measured, we’ll know. The

The Effect of Social Media on Brands

As Kaplow’s new summer intern, I was fortunate to attend the 140 Characters Conference in NYC this year.   While I was there, I had the privilege of listening to Hank Wasiak, Jay Ehret, DJ Khaled, Matt Gibbs and Mark Horvath

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