Social Media Weekend: Day 1

This past weekend marked the first annual Columbia University School of Journalism Social Media Weekend. Kaplow Communications was a proud sponsor of the three day series with panel discussions comprised of notable bloggers, social media influencers and professors. Friday marked

3 Tips for Finding a Job in PR

A few weeks ago, I had the pleasure of hosting Tim Massie, Chief Public Affairs Officer and an Adjunct Professor of Communications at Marist College (my alma matter) for a brief visit to Kaplow. Tim is one of my friends

20 Tips: Pitching Women’s Media

With 10 years of PR experience across home design, consumer retail and fashion, Kaplow Vice President Liz McGovern is a seasoned professional when it comes to pitching women’s media.  She knows how to reach the women’s market where they live,

Twitter Underwater at #140conf

Who says you can’t take Twitter under water? My learning at this week’s 140 character conference (#140conf) says otherwise. When I found out that famed oceanographer Jacques Cousteau’s grandson, Fabien Cousteau, would be presenting a talk, I felt like a kid again — I used to beg my parents to stay up late to watch his TV specials. Fabien, who along with his father Jean-Michel Cousteau host the PBS show Ocean Adventures, discussed how the emergence of the real-time web and social media has effected how he interacts with his audience.

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