Finding the Right CSR for Your Brand

            When you’re a consumer-facing company, it’s important to remember the responsibilities that come with that designation – keeping up with the Joneses, sustaining the happiness of your employees and clearly delivering your overall brand

Pitch it Like a Local

                    We all know that national print and broadcast are the “Holy Grail” to clients, but there is a certain allure to local and regional coverage as well. Perhaps it’s the

My Evolution of Storytelling

                    Over the years, I’ve had many moments of revelation when I realize that my love for public relations stems from my passion for sharing compelling stories. My first came when

A Social Twist On America’s Pastime

When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive

Instagram Your Brand

A picture is worth a thousand words. This is increasingly true for brands on social media. Last year Twitter prioritized images by bringing native photo sharing to the platform layout; Facebook’s newsfeed algorithm shows preference to posts with photos; and

Unbinding the Heart

                    Recently, I had the pleasure of attending the book launch of my renowned novelist friend, Agapi Stassinopoulos.  With the help of her sister, Arianna Huffington, and drawing on the influence

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