SXSW 2012: The Importance of Listening

There’s been one theme that has come up in every conversation here at SXSW: LISTEN. But the context of this worthy advice has varied widely. For budding entrepreneurs, it is vital to listen and acknowledge the users’ needs. We happen

Hello Brand, Nice To Meet You

At SXSW 2012, in Austin, TX, beyond panels and solo talks and forums and Meet Ups and blogger lounge interviews, lies a world of possibility to actually connect with people who might literally blow you away. Take David Eagleman for example.

How to Win at Pitching

Awards season is big in the beauty industry, which always means an overload on “Get-the-Look” red carpet trend pitches in media’s inboxes.  So how can you make your pitch stand out from the crowd?  Here are some strategies to break

Liz Kaplow Honored at Beyond Beauty Gala

Our very own Liz Kaplow was among the honorees at the recent 8th Annual Beyond Beauty Gala, which benefits the James E. Marshall Obsessive Compulsive Disorder Foundation. Hosted by Emmy Award-winning WCBS-TV reporter Dana Tyler, the event featured actress Dendrie

How to Reach Everyone and Their Mother

A few nights ago New York Women in Communications helped launch “Social Media Week” with an event titled “Bridging the Generation Gap: Reaching Baby Boomers, Gen X and Millennials.” Kaplow’s own EIC, the incomparable Nick Charles, was one of the

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