If you work in marketing, PR or social media, you may have heard buzz around the water cooler about a new-ish site called Klout. Maybe you signed in, saw what looked like an arbitrary number next
I couldn’t help thinking like a publicist while reading the Hunger Games trilogy. I related to Haymitch off the bat. I thought he brilliantly leveraged the assets at hand and created a great love
I recently attended the 8th Annual BlogHer Conference. It was great to walk the show floor among 4,000 bloggers and observe how brands showcase their products and services in creative and innovative ways. However, the highlight
My four-year-old niece has recently reached the point in her life where she wants to know, “Why?” “Why is the sky blue?” “Why is grass green?” and other deeply metaphysical and
CSR – or Corporate Social Responsibility – programs have become an integral part of corporate business plans. In this new digital world, brands have the opportunity to share their non-profit passions with fans,
In order to meet the needs of the ever-evolving media landscape in which what consumers say about brands is as important to brand equity as what brands say about themselves, Kaplow has developed
May – for some, it stands for spring blooms, the unofficial beginning of summer, and the winding down of the school year. For us at Kaplow, May stood for a few other things:
Since its launch in 2007, Polyvore has become a popular online platform for trendsetters and amateur fashionistas, and along with Pinterest and Instagram, is part of social media’s movement towards visual sharing.