Klout: What’s it All About?

        If you work in marketing, PR or social media, you may have heard buzz around the water cooler about a new-ish site called Klout. Maybe you signed in, saw what looked like an arbitrary number next

Social Media Lessons from Martha Stewart

        I recently attended the 8th Annual BlogHer Conference. It was great to walk the show floor among 4,000 bloggers and observe how brands showcase their products and services in creative and innovative ways. However, the highlight

Why, Oh Why Do We Measure?

                  My four-year-old niece has recently reached the point in her life where she wants to know, “Why?” “Why is the sky blue?” “Why is grass green?” and other deeply metaphysical and

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