When I first joined Kaplow and told my mom I was hired as a Community Producer, she was thrilled for me, but had absolutely no idea what that meant – I got a
At the beginning of my PR career, it was easy to identify who the key media players were. If you worked for a beauty brand, you pitched the Allures, InStyles, and Vogues of the world. You could easily recite the names of
When April rolls around, it means one thing: Baseball! Each April, thirty-two teams begin their quest for the Commissioner’s Trophy. Awarded to the World Series Champions since 1967, it represents the end of the marathon season a team must survive
A picture is worth a thousand words. This is increasingly true for brands on social media. Last year Twitter prioritized images by bringing native photo sharing to the platform layout; Facebook’s newsfeed algorithm shows preference to posts with photos; and
Most of us already know how to share our whereabouts, interests and random thoughts through Facebook and Twitter, but have you started checking-in to your favorite television shows yet (you
There’s been one theme that has come up in every conversation here at SXSW: LISTEN. But the context of this worthy advice has varied widely. For budding entrepreneurs, it is vital to listen and acknowledge the users’ needs. We happen
At SXSW 2012, in Austin, TX, beyond panels and solo talks and forums and Meet Ups and blogger lounge interviews, lies a world of possibility to actually connect with people who might literally blow you away. Take David Eagleman for example.
After the release of the Timeline for Facebook Profile Pages in September, chatter around when Facebook would release Timeline for brand pages surfaced. With no clear answer as to when to anticipate any changes, it seemed inevitable Facebook would announce