How to Win at Pitching

Awards season is big in the beauty industry, which always means an overload on “Get-the-Look” red carpet trend pitches in media’s inboxes.  So how can you make your pitch stand out from the crowd?  Here are some strategies to break

How to Reach Everyone and Their Mother

A few nights ago New York Women in Communications helped launch “Social Media Week” with an event titled “Bridging the Generation Gap: Reaching Baby Boomers, Gen X and Millennials.” Kaplow’s own EIC, the incomparable Nick Charles, was one of the

I’m Listening, Are You?

Lately I’ve been feeling a lot like Frasier, that curmudgeonly sitcom psychiatrist who would always start his radio show with: “I’m listening.” Instead of patients, though, I’ve been eavesdropping on people talking across the social Web — and trying to

How To Influence The Influencers

Hello. My name is Jen.  I want to begin this conversation by telling you all about myself; then, I’ll let you know what you can do for me. Anyone who has any right-brain function would know this exchange would not

What You Need to Know About Pinterest

If you work in Social Media or PR, there’s a good chance that you’ve heard the term Pinterest being thrown around in a brainstorm or two recently.  If you’re unfamiliar with the site, it’s a virtual inspiration board that allows consumers to

State of Style Summit

I attended the inaugural State of Style Summit yesterday, hosted by fashion and style platform, StyleCaster. The event included some of the  fashion industry’s biggest influencers and tastemakers, who discussed fashion and beauty’s changing trends in the digital age. Speakers

Giving Google+ a Chance

I admit I’m not sold on Google+. It’s selfish really – I don’t want another profile to update or network to build up. But, amidst reports that the social platform has surpassed 90 million users and will be rolling out its Search, plus

3 Takeaways from Social Media Weekend

Whether you’re new to social media or a seasoned user, Sree Sreenivasan’s Social Media Weekend was meant to be a learning experience for everyone. The primary goal behind this event was to share best practices with journalists and media professionals when using

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