ROI: The Risk of Being Ignored

As someone that’s worked in both the traditional and digital media for nearly a decade, I’ve been privy to a number of conversations around the bottom line. Most of them end with, “How will this help my business?” or “What’s

Trend Watch: Mobile Moments

In 2010, several thought leaders declared that that it was the “Year of Mobile,”  but brands at that time weren’t ready and technology was not evolved enough to capitalize on the platform. Now, 2013 is truly becoming the ‘Year of

BlogHer: From CMO’s to Up-and-Comers

I just completed two days at the BlogHer Entrepreneur Conference where I was inspired by Skype CMO Elisa Steele’s brilliant opening remarks – communicated via Skype, of course! I had the chance to mentor two interesting up-and-comers, and spent a

A Toast to the Growing Kaplow Family

Here’s a toast we recently offered up to celebrate our five (!) moms-to-be at Kaplow as we all wish them the very best. Moms-to-be at Kaplow On  an ordinary day filled with dashboards , decks and more Came news of

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