Last night, the best and brightest in the beauty industry joined Kaplow’s longtime friend and client, Cosmetic Executive Women (CEW), for the 2013 Product Demonstration. Brands presented their newest innovations and CEW President Carlotta Jacobson spoke to media and influencers
In 2012, St. Ives’ core brand objective was to raise awareness of the brand across all channels. In order to kick-start greater fan engagement and awareness, St. Ives launched the “St. Ives Fresh Face Summer Blockbuster Poster” campaign. Within 24 hours, the
Senior leaders representing PR agencies, in-house departments, ad agencies, and mobile shops joined PRWeek managing editor Gideon Fidelzeid in New York City for this Emanate-hosted roundtable to discuss how the various marketing disciplines are answering clients’ calls to work together.
It is with heartfelt thoughts that Evan and I extend our best to all of you, your friends and your families during this recovery period from hurricane Sandy. Over this past week, we have all experienced the storm in different
A few weeks ago I had the opportunity to write three posts for the PRWeek Insider blog and talk about what I believe are the essential elements of success as a PR practitioner. They also happen to be three of
Kaplow CEO and president, Liz Kaplow was profiled in Media Bistro’s PR Newser on March 8, 2012. Part of the “Women Leaders in PR” series, Liz shared her tips for building a successful PR career. Please read the full PR
Kaplow has partnered with the New York Angels Network to launch the Knext business unit, which will help start-up companies and emerging brands with communications strategy development. This new division of the company will be led by MD and chief
Since March is Women’s History Month, it brought to mind an event I recently attended that was a testament to the strength and grace that lives in so many fabulous women. For the second year in a row, I was