Did you know that one in every four women will experience domestic violence in her lifetime? And that most cases of violence aren’t reported to the police? Before I started working with our client the Avon Foundation for Women and their Speak Out Against Domestic Violence programs, I wasn’t aware of these alarming statistics.
Last week, I was lucky enough to staff and help draw media attention to an important event for my client’s Speak Out Against Domestic Violence program at the 2nd World Conference of Women’s Shelters. On February 28, the Avon Foundation held a luncheon to recognize the best global communications campaigns and programs that are bringing attention to the need to end violence against women.
Avon Global Ambassador & Honorary Chair of the Avon Foundation for Women, Reese Witherspoon, presented the awards and launched a new fundraising product just in time for International Women’s Day (March 8). And yes, she looked as beautiful in person as on screen!
The product Reese unveiled is the latest addition to Avon’s fundraising empowerment collection, the Circle of Support Necklace. One hundred percent of the net profits from the sale will benefit Avon’s Speak Out Against Domestic Violence programs.
The Circle of Support Necklace features the infinity symbol, which represents the limitless potential for women and is really quite beautiful. International Women’s day is this Thursday and I hope you will help us celebrate by buying a necklace for yourself, friend, wife, sister, mother or daughter.
More About the Circle of Support Necklace:
- Available for only $5.00
- 100% of net profit from this product ($3.71) will be donated to the Avon Foundation for programs dedicated to ending violence against women
- Domestic Violence Resource Guide included with purchase
- Empowerment products are available through Avon Sales Representatives in more than 50 countries by calling 1-800-FOR-AVON or by visiting www.avon.com
- For more information about Avon’s efforts to end violence against women around the world, please follow Twitter hashtags, #AvonSpeakout and #IWD or visit www.facebook.com/avonfoundation.