Kaplow has been working with Cosmetic Executive Women (CEW) since its inception 13 years ago. This past month, Kaplow handled press at the annual CEW Beauty Awards Demo, where over 600 products competed to be named the industry’s best in 33 categories. The winners will be announced at an awards ceremony on May 2, 2007.
Liz Kaplow and Executive Vice President Tina Haskins Chadha spoke to PRWeek.com about the history behind Kaplow’s work with CEW, how the beauty industry has changed, and the best way to market beauty products in today’s PR landscape.
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