Communications Agency & Nexxus Gear Up for Second Season of “Shear Genius”

Kaplow client, Nexxus, has returned to Bravo’s hit creative competition series “Shear Genius” as the sole integrated sponsor of the second season.  The partnership includes exclusive in-show brand integration with the Nexxus-branded salon and customized vignettes featuring Nexxus stylist, Roy Teeluck, who also keeps a blog on both BravoTV.com and Nexxus.com.

Kaplow has been involved with the Nexxus and Shear Genius partnership from day one – creating the premise for the “Do It Yourself” episode, which aired on July 16.  In order to translate the looks from Shear Genius to the viewers at home, Kaplow creates a weekly step-by-step guide on ‘How to Get the Winning Look’ – a proven hit with the beauty blogs.  To round-out the program, Kaplow’s K:drive creative services division developed a Nexxus and Shear Genius online contest in which fans of the show can join the competition by creating their own ‘how-to’ video of their favorite hairstyle trend.

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