New York Women in Communications hosts an amazing monthly Cocktails & Conversations series that brings together inspiring women in leadership positions to talk about hot industry topics. The latest event titled, “Content: Who’s in Charge Now?,” addressed content today and how the communications industry accommodates the changes on the digital, broadcast and publishing fronts.
Moderated by Betsy Morgan, President and Chief Strategy Officer of The Blaze, the panel included four dynamic women:
- Susan Lyne, @smlyne, Chief Executive Officer, AOL Brand Group
- Christine Osekoski, @cosekoski, Publisher, Fast Company
- Laureen Ong, Media Consultant
- Kim Kelleher, @kimkelleher2, President, Say Media
Each panelist brought a unique perspective to the changing landscape of content. I was personally most interested in the discussion surrounding paid vs. editorial content since this subject comes up often for my clients. Everyone agreed that this is an area of growth and opportunity for media and brands alike. The trick will be learning how to balance both sides to keep readers engaged.
Below are a few of my favorite quotes from the evening:
Christine Osekoski, on brands as content publishers: “You know what good content looks like and sometimes brands create the best content.”
Susan Lyne, on the perfect content balance (whether paid or not): “Reaching the right people at right time with the right message & building brand equity through a brand experience.”
Kim Kelleher on the purpose of content today: “Great content is great content. It doesn’t have to break the budget; it just needs to be truly engaging…Editor-in-Chiefs are the judges and the readers are the jury; the readers have the right to engage or not.”