Cosmetic Executive Women name the BEST beauty products of the year

The beauty industry celebrated its finest today, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards.  The CEW Beauty Awards (#CEWawards) is the only awards program where the winners are determined exclusively by beauty insiders — more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries.  The CEW Beauty Awards signify the industry’s highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers.

Attended by top industry insiders, the event also featured top celebrities including:

Our host: Mario Cantone, star of Sex and the City 2


Formerly of Project Runway & Host of The Malan Show – Malan Breton
American Idol Finalist – Anoop Desai
Supermodel – Selita Ebanks
Grammy Award Winning Singer – Estelle
Ugly Betty Star – Mark Indelicato
Beauty Icon and Entrepreneur – Kim Kardashian
American Idol Finalist and “Rock of Ages” Actor – Constantine Maroulis
Crest Special Guest that Embodies the 3D White Smile and Star of The City – Whitney Port
“Rock of Ages” Actress – Angel Reed

CEW received nearly 550 award entries, which were then narrowed down to 155 finalists in 31 categories ranging from Makeup to Hair Care, Sun to Scent.  Both mass and prestige products were honored.

“Women are very savvy when it comes to buying beauty products; they’re looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer,” says Carlotta Jacobson, president of CEW.

Kaplow is proud to announce that our client Shiseido took home three Beauty Awards:

Moisture Prestige: Shiseido Future Solution Total Regenerating Cream
Cleanser & Scrub Prestige: Shiseido Future Solution LX Extra Rich Cleansing Foam
Eye Treatment Prestige: Shiseido Benefiance NutriPerfect Eye Serum

To see a full list of winners, please visit

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