CVS is Named Mass Retailer of the Year by WWD Beauty Biz

CVS has been named Mass Retailer of the Year by WWD Beauty Biz Awards. The write-up heralds CVS’s Reinventing Beauty marketing campaign as the key driver of overall business. The blurb also highlights CVS’s Finnish-based beauty line, Lumene, and Skin Effects by Dr. Jeffrey Dover. Kaplow has been a key asset to the growth of CVS’s beauty business, which, in the last year, has grown two times faster than the industry average.

WWD CVS

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