Kaplow planned an intimate Design Display with eBay Design Director Shawn Henderson with the goal of further solidifying eBay’s relevance in the home design media dialogue. The media event, held at Shawn’s studio, showcased an amazing mix of sophisticated home finds from eBay and provided a one-on-one experience for media. Through an impressive visual display and Shawn’s testimony, the event reinforced the depth of home offerings on eBay for the general consumer as well as for editorial use.
The event achieved the secondary goal of enhancing awareness of Shawn in his role with eBay, driving interview opportunities and fostering new and existing media relationships. Kaplow and Shawn hosted 19 media attendees from top-tier print, broadcast and online outlets, making the intimate Design Display a great success.