eBay Style Director Constance White recently hosted two fashion segments on TODAY—a piece on spring trends for plus-size gals and a piece on trends in trench coats and rainwear. This follows a steady stream of appearances for eBay on the program since July 2006.
Last spring, Kaplow’s Vice President of Media Relations introduced White to several producers at TODAY over lunch. When the producing team at the morning show found themselves short a fashion expert for a segment on 70s-influenced styles for fall, they asked White if she would step in. eBay’s relationship with TODAY is now a driver for 2007 Lifestyles account programming.