More than 70 journalists and influencers joined Kaplow at a bash to honor the 10th birthday of mark. Avon’s beauty and fashion boutique at Trump SoHo on August 12th. Over the years, Kaplow has helped to position mark as a resource for young women to embrace opportunity, create community and celebrate individuality through beauty and fashion. To highlight the successful partnership, the night showcased a timeline of the decade featuring iconic moments of the brand’s history.
The birthday bash also allowed media to meet Pretty Little Liars star, Lucy Hale, for the first time as mark’s new mark Brand Ambassador. Guests enjoyed a special performance by R&B artist, Elle Varner, who sang “Happy Birthday” to mark and celebrity DJ, Chelsea Leyland. Attendees were invited to take photos on the mark-branded ‘step & repeat’ to post to their social and media channels. The event included beauty consults and touch-ups with makeup artists; mark celebrity makeup artist Fiona Stiles spoke to guests about unique ways to wear the new, 10th birthday makeup collection. A “Fashion Closet” displayed mark’s 10th birthday collection accessories and apparel. The party has already garnered top-tier placements, including Lucky.com, Glamour.com, and TeenVogue.com, with more to come.
Happy Birthday mark—you are certainly worth celebrating!