International CES: When What Happens in Vegas Goes Global!

The mere mention of Las Vegas evokes sensory overload, but when you add 153,000 tech enthusiasts and 3,100 exhibitors occupying nearly 1.9 million square feet of exhibit space for the 2012 International Consumer Electronics Show (January 10-13), it’s an explosion!. You’d better be on your best behavior as well, because with over 6,500 media in attendance, there is no chance, despite what the commercials promise, that what happens in Vegas stays in Vegas. Thanks to the modern media mix, everything at CES was news – from the length of the cab lines to surprise celeb appearances.

This was the biggest year ever for CES and fellow Kaplow-ite Chaim Haas and I attended as part of the Skype public relations team. Skype is a CES veteran, but this was the brand’s first public appearance since being acquired by Microsoft. Our team had the enviable position of being both a part of the large Microsoft booth presence and still being able to express our fun Skype brand personality in the Skype Lounge, located in the Central Plaza outside the Las Vegas Convention Center.


The Skype Lounge was a big draw.  Most attendees were too busy working the floor at CES to check out all the sights in Vegas, so Skype came to the rescue, bringing the sights to them! Skype’s roving reporters visited Vegas hot-spots like the Stratosphere, Indoor Skydiving, the top of the Eiffel Tower at the Paris, the gondola rides at the Venetian and shared the moment with CES attendees back at the booth via LIVE video calls on a giant TV screen inside the Skype Lounge. At any given moment, people crowded into the booth to catch all the action. Wax Elvis even made an in-booth appearance while our roving reporters were visiting Madame Tussaud’s Wax Museum in the heart of the Strip.

Skype is now available everywhere and on many different devices. Through our social media channels, we encouraged CES attendees to “SpotSkype” and share the pictures with us. Big congratulations are also in order for some of Skype’s partners who launched new products this year. This includes: Panasonic’s VIERA Connect TV featuring a new Social TV feature, which allows consumers to connect with friends and family via Skype while they are watching TV; Logitech unveiled a full HD Webcam for 1080p video calling over Skype; and Sony Electronics unveiled the Sony Bloggie Live HD camera with live streaming capabilities thanks to the integration of Qik right on the device. Capping off a great week, the Sony Bloggie Live HD was named recipient of a “Best of CES” award from LAPTOP Magazine.

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