Kaplow and Burlington Coat Factory Showcase Children’s Spring Dressy Fashions

To capitalize on Easter and the busy Spring season – think graduation parties, weddings – as an important selling occasion, Burlington Coat Factory charged Kaplow with showcasing Burlington Coat Factory as the go-to retail location for affordable and fashionable children’s dressy apparel.

Kaplow rose to the challenge by securing a pulse of broadcast segments featuring stylishly-attired children and a Burlington executive as spokesperson to identify the trends and showcase the best affordable looks for kids.  Broadcast coverage aired in top markets and was supplemented by print and online editorial.

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