Kaplow and Cosmetic Executive Women Get Glam at 2008 Beauty Awards

ba-seal4.jpgThe 2008 Cosmetic Executive Women Beauty Awards were held May 2nd at the Waldorf-Astoria in New York City with a star-studded luncheon, hosted by Mario Cantone of HBO’s Sex and the City.

Kaplow managed the public relations efforts hosting top tier media from outlets such as Women’s Wear Daily, iVillage, MSNBC and PR Week. The news rolled out nationally via a major segment on NBC’s Today Show featuring CEW President Carlotta Jacobson and the winning products.

Immediately following the event, our program also included a major effort to top beauty bloggers, who immediately began blogging about the winning products. Coverage appeared in top blogs such as All About the Pretty, My Beautyberry, Bella Sugar, Glam.com and BeautyNewsNYC, which instantly spread the news and allowed consumers to get their hands on this year’s best in beauty!

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