The 2008 Cosmetic Executive Women Beauty Awards kicked off at New York’s Met Pavilion on Wednesday, February 20. Journalists from the Today show, iVillage, PR Week and the New York Daily News joined beauty insiders to test, sample and vote on the best beauty products of the year from an array of 600 entries. Kaplow worked together with CEW on everything from inviting and hosting media to coordinating interviews for CEW President, Carlotta Jacobson. Kaplow staff were spread throughout the event showcasing products from Lumene, Nexxus, Avon mark., St. Ives and Shiseido as well as staffing the CVS Reinventing Beauty sponsor booth.
Finalists for the CEW Beauty Awards will be announced in early March and the winners will be revealed on May 2 at the Beauty Awards luncheon. Head to CEW.org to see a complete list of all product entries!