Kaplow and CVS/pharmacy Go Glam with DC Launch of Beauty 360

Kaplow and CVS/pharmacy partnered to launch Beauty 360 – CVS/pharmacy’s newest concept in prestige beauty.  To celebrate the November 3rd store opening in Washington, D.C., Kaplow developed a high-profile VIP event to showcase the beauty boutique to press, executives and brand partners.

Local D.C. press and long lead magazine editors from publications such as Elle, Glamour and Marie Claire, enjoyed a champagne toast, a tour of the store and experiential services including nail polish changes, hand massages and make-up application.   With the launch of Beauty 360, Kaplow and CVS/pharmacy inaugurated a prestige beauty model that offers unparalleled convenience and service along with an edited selection of coveted products in an environment that is completely interactive and luxurious.

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