Kaplow and Nexxus Promote Shear Genius

Shear Genius

Kaplow coordinated consumer and media events in several markets to celebrate their unique partnership with BRAVO’s new hit reality competition “Shear Genius.”

Nexxus® Salon Hair Care is the official sponsor of the show. New episodes air every Wednesday at 10 EST, as 12 talented stylists cut and coif their way to making hair history. The winning stylist who proves to be Shear Genius will win $100,000 from Nexxus and an apprenticeship with Nexxus celebrity stylist Roy Teeluck.

Roy was a guest judge on the second episode and appears throughout the season providing smart styling tips to the contestants. Read Roy’s thoughts about each episode and the contestants on his blog found on the Shear Genius web page and tune in each week to watch the drama unfold on BRAVO.

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