Kaplow and Shiseido Unveil New Zen Fragrance

Kaplow and Shiseido collaborated for the launch of the new Shiseido Zen fragrance, holding an exclusive luncheon and cocktail reception with the goal of leading media on a journey into the modern state of Zen.

Kaplow hosted nearly 50 editors from top publications at a recreated Japanese tea house, where they dined on delicacies from Morimoto, participated in an Ikebana flower arranging lesson and sampled sake. Each editor left with a personalized canvas – a Japanese symbol representing their interpretation of Zen.  The event was successful in bringing to life the aspects that inspired the creation of the fragrance.

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