Kaplow and Skype Score Gold SABRE Award for Branded Journalism

We are proud to announce that the Skype team took home the Gold SABRE Award for Branded Journalism at the 2013 SABRE Awards dinner on Tuesday, in recognition of our work on the Skype Blog Network!  We were against some stiff competition, but our strategy of using the Skype blog to change the conversation from ‘tech’ to user stories paid off – and drove key business metrics.  We’re thrilled!

The Skype team (L-R) celebrates at the 2013 Sabre Awards dinner: Vicki Crafton, Vice President, Kaplow; Shana Pearlman, Social Media Manager, Skype; Chaim Haas, Senior Vice President, Kaplow; Robert Gedarovich, Director of Digital Strategy, Kaplow; Emily Listfield, Editor-in-Chief, Kaplow; Nadina Guglielmetti, Senior Vice President of Digital, Kaplow; Stephanie Larson, Social Editorial Manager, Skype.
The Skype team (L-R) celebrates at the 2013 Sabre Awards dinner: Vicki Crafton, Vice President, Kaplow; Shana Pearlman, Social Media Manager, Skype; Chaim Haas, Senior Vice President, Kaplow; Robert Gedarovich, Director of Digital Strategy, Kaplow; Emily Listfield, Editor-in-Chief, Kaplow; Nadina Guglielmetti, Senior Vice President of Digital, Kaplow; Stephanie Larson, Social Editorial Manager, Skype.
2013 Gold SABRE Award: Branded Journalism, Skype with Kaplow for the Skype Blog Network.
2013 Gold SABRE Award: Branded Journalism, Skype with Kaplow for the Skype Blog Network.

Check out our work on the Skype Bog Network by clicking here: http://blogs.skype.com.

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *