Kaplow and St. Ives Polish Up New Product Launch

St. Ives turned to Kaplow to develop a dynamic launch experience for St. Ives’ new line of In-Shower Exfoliating Body Polishes at NYC’s Glass Houses located in the Chelsea Arts Tower.  The press event was designed to continue the sensory experience established at the St. Ives Elements launch and further engage editors with the new Body Polish products.

St. Ives educated over 40 beauty editors on the brand’s innovation and expertise in “masstige” skincare while engaging their artistic skills with a pastel art class, led by New York City artist Kate Dowdle.  The press launch was successful in engaging editors with the new line of products and creating an inspiring and artful sensory experience.

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