In 2012, St. Ives’ core brand objective was to raise awareness of the brand across all channels. In order to kick-start greater fan engagement and awareness, St. Ives launched the “St. Ives Fresh Face Summer Blockbuster Poster” campaign. Within 24 hours, the program surpassed benchmarks including completion of the call-to-action and number of shares from fans. During the campaign, organic reach increased by 790% and new page likes increased by 116%. Since launch in July, engagement has increased 178%.
Because of this success, PRWeek has declared this program Campaign of the Month for February 2013. Congratulations to the St. Ives team and thank you for all of the hard work!