Kaplow and Warnaco Introduce Don Allen, Bra Expert

When looking to introduce the Warner’s and Olga bra expert, Don Allen, into the broadcast space, Kaplow identified the perfect outlet in “The Morning Blend” – a daily morning show on TMJ4, the NBC affiliate in Milwaukee.  Molly Fay and Alison de Castro, the program’s hosts, interviewed Don Allen while he introduced Warner’s Elements of BlissWire™ and addressed women’s common bra challenges.  The segment allowed Don to showcase his natural on-air talent and provided Kaplow with a strategic platform for further establishing Don’s expertise in intimate apparel.

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