Kaplow Demos and Trend-Spots at 2008 Toy Fair

Kaplow joined clients LeapFrog and eBay at Toy Fair 2008 held in New York’s Jacob K. Javits Convention Center February 17-20. The toy industry unveiled the latest and greatest offerings debuting this year—including LeapFrog’s new 2008 product line—and introduced attendees to the hottest toy trends for fall.

Kaplow and LeapFrog’s PR teams met with nearly 50 media and influencers to showcase LeapFrog’s 2008 products, including the Tag™ Reading System, Leapster 2, Didj™ and the LeapFrog Learning Path. eBay Gadget and Toy Director Cat Schwartz showed WABC-TV reporter Lauren Glassberg the hottest toy trends for the upcoming year and gave more than 290 million eBay users a sneak peek on her eBay blog.


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