Kaplow Expands Visibility of Warner’s and Olga Bra Expert, Don Allen

When looking to broaden the coverage and increase the visibility of Warner’s and Olga bra expert, Don Allen, Kaplow identified several regional broadcast outlets through which to showcase Don’s expertise and on-air talent.  Don addressed women’s common bra challenges on KTLA in Los Angeles, and brought in real-life women for bra makeovers with Warner’s Elements of BlissWire™. He also taught audiences how to look flawless and chic under their holiday best with segments on Fox 29’s Good Day Philly and on Fox 61 in Hartford, CT.  In 2008, Warnaco and the Kaplow team have seen steady success in raising the visibility of Don through strategic local broadcast outreach.

Leave a Reply

Your email address will not be published. Required fields are marked *