In November, Liz Kaplow, CEO of Kaplow Communications, received the 2009 Women of Distinction Award from the Girl Scouts of America. Kaplow’s relationship with the Girl Scouts has since grown, and today Kaplow excitedly welcomed 20 Girl Scouts of New York City into the agency. Gold Award and Scholarship Award winners from across the five boroughs were invited to participate in a Day at Kaplow to learn about public relations and communications.
The day began with an introduction from Liz Kaplow and CFO Evan Jacobs. Liz explained the functions of PR and shared her story, as well as the history of Kaplow. Receptionist Tori Reitz led the girls on a tour of Kaplow, in which they stopped at the beauty, technology and lifestyle practice groups for an overview of our client work.
Senior Account Supervisor Blair Decemberle gave keys to success for communications, followed by Senior Account Executive Rob Gedarovich and Digital Consultant Adnaan Wasey unraveling the ins and outs of social media. Next, the Girl Scouts learned about networking from Senior Vice President Chaim Haas. The day concluded with a discussion about the importance of video in today’s culture moderated by Kaplow Vice President Dana Glaser.