Kaplow Hosts the First Algonquin 3.0 Roundtable of 2008

Inspired by Dorothy Parker’s round table discussions at the nearby Algonquin Hotel, Kaplow held the first “Algonquin 3.0” event of the year on February 4. With several Kaplow clients on hand, a distinguished panel of authors, journalists and editors discussed “Who Makes the Best Storyteller for Your Brand?” Moderated by iVillage co-founder Nancy Evans and agency CEO Liz Kaplow, the editorial board explored the use of celebrities, experts and new media stars to promote brands. The seasoned panel of experts took questions from Kaplow clients and staff, illuminating great insight into what it takes to get your brand’s message across in today’s crowded media landscape. An important theme reinforced from the panelists? Be sure your spokesperson is authentic.

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