Kaplow Kicks Off Warner’s Fit-to-a-T House Party

Did you know that 80% of women are wearing the wrong bra size? Kaplow teamed up with REDBOOK magazine for a campaign aiming to educate women on how to get the right fit.  Kaplow hand-selected a group of media to attend a NYC bra-fitting party hosted by Stacy Morrison, Editor-In-Chief, REDBOOK magazine. Media attendees included New York Daily News, SheKnows, SheFinds, NewYorkMag.com and fashion expert Jenn Falik.  Attendees learned how to properly fit themselves with the guidance of Morrison and Warner’s own Nancy Lesser Bellini and Ramona Dunlap.  To round out the campaign, Morrison filmed an instructional bra-fitting video, which played throughout the party, and now lives on Warners.com and Redbookmag.com—teaching women all over the world to find their right fit.


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