When eBay wanted to launch WorldofGood.com by eBay, a values-based shopping experience with people positive and eco-friendly products, they looked to Kaplow’s expertise for the marketplace launch to media. With the goal of introducing product information and showcasing WorldofGood.com by eBay, Kaplow orchestrated an intimate and organic launch event at The Penthouse of the Hudson Hotel in NYC.
Editors were impressed by eBay’s commitment to social and environmental responsibility, “It’s great to see such a large, influential company extend themselves in this direction,” said Holly Becker from Décor 8. The 45 top-tier media who attended were amazed by the array of handcrafted products created by artisans around the world in developing countries. With coverage appearing on CBS News, The Associated Press and The Huffington Post, WorldofGood.com by eBay has made a positive impact in the media, and on people and the planet.