By Mandy Hjellming
Kaplow has been selected as a finalist for the 2010 PRWeek Awards in the Best Use of Audio/Visual category for its work with Skype.
Over 70 of the most-respected PR professionals in the industry gathered in December to judge hundreds of entries and named Kaplow’s project entitled Skype on TV: The Biggest News in A/V since the Satellite Truck as a top entry.
Not long ago, if a television news program wanted to show video of a reporter or guest on location, they sent out a satellite truck, paid up to $10,000 and waited for the truck to arrive, set up, and try to hit the satellite. Kaplow and Skype realized that Skype’s free broadcast-quality video calling was a perfect audio/video solution for broadcasters. Skype’s face-to-face video calling allows producers to show video and talk with reporters and guests from wherever they are in the world. In addition to the hundreds of local network news affiliates now utilizing Skype, other well-known TV programs that are using Skype include “Good Morning America,” “I’m a Celebrity Get Me Out of Here,” “Miss Universe Pageant,” “Who Wants to be a Millionaire?,” “CNN’s Larry King Live,” “E! News,” and “Fox and Friends.” Many programs have weekly and even daily Skype reports. “The TODAY Show” airs a half hour segment entitled “Money 911” every Wednesday, where viewers sit in their kitchens and living rooms and ask NBC’s financial experts for advice via Skype.
“A PRWeek Award is not easy to win, nor should it be. It is the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. A PRWeek Award is a unique symbol of achievement and leadership, and immediately sets the winner apart from others” – Julia Hood, Publishing Director, PRWeek
This most recent accolade will join the list with Kaplow’s past PRWeek honors:
– 2009 PRWeek Award Finalist: Promotional Event of the Year, Target’s Bullseye Bodegas
– 2009 PRWeek Award Finalist: Best Use of Broadcast Program, Spin Master Bugsville Butterfly Treehouse
– 2008 PRWeek Award Winner: Global Campaign of the Year, Blue Planet Run Foundation
Winners will be announced at the PRWeek Awards dinner in March.